Flamio

Turn user behavior into
actionable UX insights

Record a happy path, send it to testers, and get AI-generated UX insights in minutes — not days.

Real-time behavior capture

Flamio captures every meaningful interaction signal as users navigate your interface

Live behavior stream

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Privacy-first by design — Flamio analyzes interaction signals, not sensitive personal data.

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Flamio AIFlamiounderstands user intent

Flamio combines behavioral signals with advanced language models to reveal
friction points and generate practical UX improvement insights.

Behavior interpretation

Flamio AI analyzes behavioral signals like hesitation, attention, and interaction flow to understand what users are actually trying to do.

Faster product clarity

Instead of manually reviewing recordings, teams get clear signals about friction points, confusing moments, and missed intent faster.

Actionable UX insight

Flamio turns raw interaction data into practical recommendations that help improve flows, interfaces, and decision-making.

Top friction type

Top friction type

Dead click

76 occurrences

Total frictions

Total frictions

155

16 critical - 3 avg/session

Need attention

Need attention

6

tasks with critical frictions

Test task

Test task

17

17 active

Top friction type

Top friction type

Dead click

76 occurrences

Total frictions

Total frictions

155

16 critical - 3 avg/session

Need attention

Need attention

6

tasks with critical frictions

Test task

Test task

17

17 active

Insight outputs your team can act on

Flamio transforms interaction patterns into structured outputs your team can review, prioritize, and improve.

Recommendation

Recommendation

Improve CTA hierarchy

reduce nearby distractions

Highest hesitation point

Highest hesitation point

CTA before checkout

2.8s avg hesitation

Total sessions

Total sessions

53

52 analyzed

Friction cluster found

Friction cluster found

Multiple hesitation signals

in one flow segment

Recommendation

Recommendation

Improve CTA hierarchy

reduce nearby distractions

Highest hesitation point

Highest hesitation point

CTA before checkout

2.8s avg hesitation

Total sessions

Total sessions

53

52 analyzed

Friction cluster found

Friction cluster found

Multiple hesitation signals

in one flow segment

The Happy Path
workflow

From recording to insight in four simple steps

Only4Steps
Record the happy path
01Record the happy path

Capture the ideal flow you want users to complete.

Send the test
02Send the test

Share the scenario with testers in seconds.

Capture real behavior
03Capture real behavior

Flamio detects friction, hesitation, attention, and drop-off signals.

Get AI insight
04Get AI insight

Receive clear analysis with possible causes and improvement directions.

Built for teams that
need faster UX clarity

Flamio helps product teams understand user behavior, uncover friction, and improve critical flows faster.

For founders

Catch friction early in the flows that impact growth, conversion, and trust.

For product managers

See where users hesitate, drop off, or lose clarity, and prioritize what matters faster.

For product designers

Improve interfaces based on real behavior, including friction, dead clicks, and decision uncertainty.

For UX researchers

Reduce manual review and turn behavioral patterns into structured insight faster.

Founder's insights

Short product updates, insights, experiments, and thinking behind Flamio.

Vision

Serhii Piatko

The future of UX research is faster, clearer, and far less manual.

Vision
Founder insight preview 1

Serhii Piatko

Founder of Flamio

Research
Founder insight preview 2

Serhii Piatko

Head of Frontend at Flamio

Research

Serhii Piatko

Small product experiments teach us more than long debates ever will.

MVP

Alex Add

Ship the clearest version first, then let real user behavior guide the next move.

MVP
Founder insight preview 3

Alex Add

CEO & Co-Founder of Flamio

Product
Founder insight preview 4

Serhii Piatko

Founder of Flamio

Product

Serhii Piatko

Good UX strategy starts when teams can finally see hesitation, intent, and friction together.

Vision

Serhii Piatko

The future of UX research is faster, clearer, and far less manual.

Vision
Founder insight preview 1

Serhii Piatko

Founder of Flamio

Research
Founder insight preview 2

Serhii Piatko

Head of Frontend at Flamio

Research

Serhii Piatko

Small product experiments teach us more than long debates ever will.

MVP

Alex Add

Ship the clearest version first, then let real user behavior guide the next move.

MVP
Founder insight preview 3

Alex Add

CEO & Co-Founder of Flamio

Product
Founder insight preview 4

Serhii Piatko

Founder of Flamio

Product

Serhii Piatko

Good UX strategy starts when teams can finally see hesitation, intent, and friction together.

Read and listen to more insights from trusted company sources.